Archive for the ‘Book review’ Category

Book Review – Tribes

January 3rd, 2010 by John Gallagher No Comments

I just finished reading Tribes by Seth Godin.  To say that this was a difficult book for me to read would be an understatement.  As I got to the final pages, I found myself thinking about how I would review the book and the author knew exactly what he was doing(as I had presumed).  In the final 2 pages, there was a section titled “What, Exactly, Should You Do Now?” It followed with: “You made it to the end.  And it’s possible you missed the checklists, the detailed how-to lists, and the For Dummies style instruction manual that shows you exactly what to do to find a tribe and lead it.  I think that was the point.”

Well, I kept saying to myself the last several pages that this book was not organized into logical chapters AND, I think that is exactly what the author intended.  He confirmed if for me.  At least it was confirmed that I was NOT losing my mind!!!

The Tribe in the title is that group needing to be led.  It may be a Tribe that is already created, but they need a leader. 

There were takeaways for me that I highlighted and/or dogeared:

  • He talked about heretics as those wanting to make a difference and challenging the status quo.  I might refer to them as ‘pot-stirrers’, but stirring the pot with the intent to improve and solve a problem, not just stir the pot.  The example he used was “If faith is the foundation of a belief system, then religion is the facade and the landscaping.”  Just because you challenge ‘religions’, doesn’t mean you lose ‘faith’
  • He talked about technologies like Twitter, Facebook, and blogging as ENABLERS, and not as a cure.
  • He did throw in one “How to” about 2/3 of the way through the book by identifying the key elements in starting your movement:
    • Publish a ‘manifesto’ (motto, mantra, story)
    • Make it easy for your followers (Tribe) to connect with you
    • Make it easy for the Tribe to connect with one another
    • Realize that money is not the point of a movement
    • Track your progress

My favorite quote of the book was early on how he differentiates between managers and leaders

Managers have employees…Leaders have followers
Managers make widgets…Leaders make change
Final analysis: In reviewing back through, I had 5 dogears in the book, thus a 5 out of 10 rating.  I think this is a good book to help challenge conventional thinking and has some examples of how some have chosen to make a difference.
Anyone else read this book?  Do you have a different viewpoint?

2010 reading 'stack'

January 2nd, 2010 by John Gallagher 1 Comment

I was reviewing some of my blogs from 2009 and came across my reading list for 2009 post.  Well, 1 of 5 isn’t bad.  I did complete a total of 5 books in 2009, am enjoying finishing up Tribes right now and have developed a list for 2010, also.  Because I didn’t finish the others on the original list does not mean that they were not important, just that situations may have changed during the year(First 90 days), or someone may have have suggested a book to me(Love & Respect), a new book came out that was not available when I made my original list, I read about it in a blog post of someone else I follow(Duct Tape Marketing), or it was a gift given to me during the year. 

So, what are the criteria for books that I read?  The book should fall in to one or more of the following categories for me to consider:

1) Relationship building
2) Improvement (of myself, others, or processes I am working on)
3) Learning (kind of like New York, NY).  Reading a book is learning
4) Discipline – How to improve priority management in my life.

This year, I have the follwing books in my ‘stack to read’:

I have already started a few of them.

Questions:

  • What was your favorite book of 2009?
  • What is on your 2010 reading ‘stack’?
  • How do you choose a book to read?

Book Review – Love & Respect

October 8th, 2009 by John Gallagher 1 Comment

I just finished reading Love & Respect, by Dr. Emerson Eggerichs.

I picked this book up while walking around Family Christian Bookstore one day and I have to admit that at first, I bought it more for my wife than me! Then, as I started it, I was reminded of a verse from Matthew 7:3 – “Why do you look at the speck of sawdust in your brother’s(wife’s!) eye and pay no attention to the plank in your own eye?”(NIV) – OUCH! I also had seen a review done by Michael Hyatt, CEO of Thomas Nelson Publishing, on his blog about the book.

The theme of the book revolves around the often mis-interpreted book in the Bible – Ephesians, and specifically verse 5:33 “However, each one of you must love his wife as he loves himself, and the wife must respect her husband.” (NIV). Ultimately, the author describes the problem as the Crazy Cycle:

So, after I got the big “plank” out of my own eye, I was ready to learn in the book.

It comes down to our basic needs:

1) The Love She Most Desires

2) The Respect He Desperately Needs

The author shares great stories from his seminars of husbands and wives looking for the answers. I found myself laughing out loud and reading parts to Chris, saying “Here we are…wait til you hear this.” The most humbling ones were “Here I am. I know I do THIS one.”

The author used acronyms as ways for husbands and wives to come off the crazy cycle. Men, here is yours: C-O-U-P-L-E = How to Spell Love to Your Wife.

C=Closeness O=Openness U=Understanding P= Peacemaking L=Loyalty E=Esteem

In each chapter, the author gave me all kinds of nuggets. And, ladies, he tried to help you as well with the acronym C-H-A-I-R-S

C=Conquest H=Hierarchy A=Authority I=Insight R=Relationship S=Sexuality

Now, this section was suggested just for the women, but I had to read it anyway. And, I nearly fell off the bed while reading one like when the author quips to the women, “Think about when you get out of the shower versus when he gets out of the shower. When you step out of the shower, he is all eyes, oblivious to everything else. But what happens when he steps out of the shower? You probably say something like, “Please stand on the bath mat.” or “Be careful! I just waxed the floor.”

I believe this is a great book for couples to read together to improve their marriage and really should be required reading BEFORE marriage. My takeaways included:

1) I need to be sure that I am showing unconditional love she desires all the time to my wife and not hold that love back if I don’t feel like I am getting the respect I need

2) My kids are watching and when they are dis-respectful to their mother, it is likely because I am not showing her the love she deserves in front of them

3) The Bible is so clear on this topic of marriage. I sometimes have too big of a plank in my own eye to see it.

There are so many nuggets in this book, it easily gets my highest rating: a “10 out of 10″ dogear rating. Now, I know I could give MANY of these books out, but I don’t want anyone to feel I am telling them/hi,/her what they need to do. If you want to work to get off of the Crazy Cycle (by the way, it is always there. Nobody is perfect) and on to the Rewarded Cycle, then you should make the choice to buy this book and read it. If you make the choice, I know you will enjoy it! If you allow it, it could change your marriage and, thus, your life!

Are you ready to get off of the Crazy Cycle and on to the Rewarded Cycle?

Book review – Duct Tape Marketing

August 17th, 2009 by John Gallagher No Comments

Recently, I completed the book Duct Tape Marketing by John Jantsch. It was a gift from a friend that I received about 4 years ago and really have just gotten around to reading it. I wish I would have read it three years ago when I made the choice to enter in to the real estate business.

This book is chalked full of pragmatic tips for putting together a marketing ‘system’ for your small business. I filled the front and back inside bindings with notes and ideas as they popped into my head while reading the pages.

I appreciated the author’s definition of Marketing:

Getting people who have a specific need or problem to know, like, and trust you

I believe that definition is spot on for small business marketing. The book is broken out into 3 parts:

1) The Duct Tape Foundation

2) The Duct Tape Lead Generation Machine

3) Getting on a Roll – Finding out what ‘sticks’ and do more of it.

I implemented ideas he suggested and saw immediate results:

1)Webinars – We did a Webinar and generated three new leads and closed one in less than a week! Our average sales cycle is 4 months. Needless to say, we have another Webinar scheduled!!

2) Wake up the senses with an Image to Match Your Message – I updated the look of the header on our website and added this ‘image’ to our advertising, and marketing materials, and have already had comments about the improvements from potential clients. See some of the changes at http://www.whitegallagher.com/

And, I used the book to help set new measurements for Sales & Marketing including: Lead generation numbers and Lead conversion rations.

I have shared this book with team members and look forward to using it as a guide to put together our marketing plan for the future. I highly suggest this book to small business owners looking to leverage their marketing. The book was published in 2006, so it just started to delver into how to use social media as well, but as you read it, you can visualize how to make improvements via blogging, Facebook, Twitter, and other creative ways to get your message out to as many prospects as possible.

This book gets a ’10′ on my dogear rating system. My highest ranking. If you can’t find the ideas to help you improve your marketing system in this book, I don’t know where you will find it!!

How I Review a Book

May 16th, 2009 by John Gallagher 1 Comment
A few times recently I have shared a book review with my ‘dogear’ rating system. I thought I would take a little time to talk about how I read a book.

First, my primary purpose for reading is Continuous Improvement so I tend to focus on books found in the Leadership or Management section at Barnes & Noble. Here are the steps I use:

1) I like to mark up a book, so I always have a pen handy when reading a book. I use the jacket cover as my bookmark during the reading process as well. Whenever I come across something of interest while reading, I highlilght the section and ‘dogear’ the page:

Upon completion of the book, I am able to visually see the impact of the book by turning it sideways:

2) I go back and review those pages I dogeared prior to writing the review. I remove the jacket cover and discard and the cover. I place the book on a shelf for future review and I like the look of the hardback cover versus the paper cover.

3) I write the review and post it on the blog. This(writing a review and posting on the blog) is new for me since I have only been blogging for about a year now.

4) I ask for feedback and will send the book to the first reviewer of the blog.

5) Frequently, I buy an extra copy to share with a friend who I think might benefit from the topic.

I know that this review has ‘gaps’. For instance, there are several topics of leadership that the book may cover that I may not be able to get back to easily. John Maxwell talks of his notes in the front of the book and then he has his assistant make a copy and file under that topic. Just a few years back, my then assistant, Mary Cunningham, started an electronic file from this review process, but I found it to be time-consuming for her and I was not reviewing it regularly. With the number of books that Maxwell writes and speaking engagements he does, I can see the value in his process for sure!

Many of you may have heard of the Kindle and there are several reasons I have not yet purchased one:

1) Price prohibitive (Current Amazon price is $359) – the payback on a kindle with my reading habits (about 6 books per year) would be about 6 years. Technology changes too fast! Although, my reading would likely increase…

2) It is still new technology – I am quite sure that there will be better technology coming to the market soon that has more value.

3) Process I outline above – I can’t visually see where to go back to the pages, although I am SURE that the Kindle would allow me to bookmark by topic and save so that I can refer back by topic. In essence, it combines my dogear with Maxwell’s index card system. Given all that, I do believe I will eventually move toward the e-reader technology and would probably try out the Kindle now with a price point less than $100.

How do you review a book and go back to find the important points? Have you considered the Kindle?